WHY WE DO IT
Every object has a story, we select the most beautiful ones.
We are scouting the best brands for you, brands we love ourselves! Our mission is to create a place for curious people in search of change and individuality. A place that’s exciting and also, kind of magic.
In a world that is saturated of everything, our purpose is to rethink how we shop, make it more conscious. What you buy should be worn and used, otherwise it’s not relevant. We curate the best of design from around the world without it being dictated by any short-term trend. Objects you cannot find on every corner, with different styles and origins.
The brand was inspired by Bénédicte’s love for a well cut, crisp white t-shirt, from her passion for design and her Parisian style, and from a wish to create a space where shopping was based on story-telling instead of what’s „in style“.
We create limited selections of hand-illustrated unisex basics, all sustainable and made of organic cotton. All pieces of the collection are hand-illustrated by Bénédicte and printed in Europe. The idea for a new piece can go from sketch to reality within a month (sometimes even less). We want to stay flexible and respond quickly to the demand of our stockist and online customers without having to over-produce nor waste.
The brand’s main focus is on design, aesthetics and quality. The t-shirts and sweatshirts are thick and soft. The prints are eco-friendly and durable. All pieces are timeless and should be a long term addition to one’s closet.
Salut! I'm Bénédicte, originally from Paris, now based in Copenhagen, passionate creative, curious curator and buyer. I love composing and working with other labels & designers, as well as discovering talents and gathering treasures no one else has.
I hope you enjoy shopping here!
You can also find more of my work and projects here.
If you have any questions, let me know. Thanks for passing by!